Gionata
Fronduti

Creative director · brand strategist · UX/UI designer. Twelve years taking products from concept to launch, in-car interfaces for Alfa Romeo; three hardware products funded on Kickstarter; dozens of collaborations with agencies, brands and investors. Turin → Shenzhen. 创意总监 · 品牌策略师 · UX/UI 设计师。十二年来把产品从概念带到上市:为 Alfa Romeo 设计车载界面;三款硬件产品在 Kickstarter 成功众筹;与代理机构、品牌和投资人开展了数十次合作。都灵 → 深圳。

12yrs
brand, UX/UI, product design, business development品牌、UX/UI、产品设计与业务拓展
7
automotive brands, Alfa Romeo, Ferrari, Maserati, Abarth, Fiat, Iveco, Etioca汽车品牌,Alfa Romeo、Ferrari、Maserati、Abarth、Fiat、Iveco、Etioca
€400k+
raised in crowdfunding as founder: Kickstarter, Makuake, Indiegogo作为创始人通过众筹筹得:Kickstarter、Makuake、Indiegogo
1
Wards 10 Best Interiors award, Alfa Romeo Giulia 2017Wards 十佳内饰奖,Alfa Romeo Giulia 2017
ROOM I

Launch产品发布

Products I founded and launched. I designed them end to end: brand, industrial design, campaign, operations. Three Kickstarter campaigns, all funded, the numbers are public. A fourth is in progress.我创办并推出的产品,全程端到端设计:品牌、工业设计、众筹活动与运营。三次 Kickstarter 众筹全部成功,数据公开可查;第四个项目正在进行中。

2022 · Colibry s.r.l.

HandsoSecond product launched by ColibryColibry 推出的第二款产品

Co-founder · creative director · product, brand, campaign, fulfilment产品、品牌、众筹与履约
€226,192
raised on Kickstarter in 30 days · 5,298 backers · 1,131% of goal30 天 Kickstarter 众筹 · 5,298 位支持者 · 达成率 1,131%

Positioning, naming, video, page architecture, reward ladder and the daily cadence of updates that carries a campaign past its first 48 hours. Backers from 60+ countries; delivered through a Chinese manufacturing partner.定位、命名、视频、页面架构、回报阶梯,以及让众筹越过最初 48 小时的每日更新节奏。支持者来自 60 多个国家,由中国制造伙伴完成交付。

Handso, soap dispenser and brush in hand
Handso exploded view: medical silicone brush, recycled PA body, soapHandso natural soap barHandso in use in the shower
2016 – present · Colibry s.r.l.

ColibryThreading epilator · concept to worldwide distribution线绳式脱毛仪,从概念到全球发售

Co-founder · product designer
€88,695
raised on Kickstarter · 1,540 backersKickstarter 筹得 · 1,540 位支持者

An old technique, threading, turned into a consumer device positioned on delicacy, effectiveness, simplicity and price. Industrial design, CMF, packaging, e-commerce and three crowdfunding launches on three continents.把传统的线面技术变成以温和、高效、简便与价格为定位的消费电子产品。工业设计、CMF、包装、电商,以及横跨三大洲的三次众筹发布。

Colibry in use in front of a mirror
Campaign, legsCampaign, armsCampaign, beauty specialistCampaign, not only female
2015–2018 · Repstar s.r.l.

StarsliderSmart, modular camera gear + control app智能模块化相机云台 + 控制应用

Co-founder · UX designer & PM
€75,225
raised on Kickstarter in 30 days · modular 3-axis motion control driven by an iOS/Android app30 天 Kickstarter 众筹 · 由 iOS/Android 应用驱动的模块化三轴运动控制

Hardware that reconfigures 30 ways and an app that had to make motion control feel like setting a timer. Covered by Digital Trends, CineD and 4K Shooters.可重组 30 种形态的硬件,以及一款让运动控制像设定计时器一样简单的应用。获 Digital Trends、CineD、4K Shooters 报道。

Starslider with DSLR, 3-axis motion control rig
Starslider control app, presets, pan, tilt, dollyStarslider carriage, renderStarslider rotary motor module, render
● Now · in progress · 2026 → present · personal project进行中 · 2026 至今 · 个人项目

The Epic Chess TrilogyA transmedia fantasy saga built on the 1985 Karpov vs Kasparov world championship以 1985 年卡尔波夫对卡斯帕罗夫世界冠军赛为原型的跨媒体奇幻史诗

Sole creator独立创作者 · story, world-building, art direction, AI image pipeline, book and web design故事、世界观、艺术指导、AI 图像流程、书籍与网站设计

The 1985 championship reimagined as a war between two kingdoms, Kyprinov and Arjan, where each chapter follows a real game move by move. I write the story, design the world and produce every panel through an AI workflow built on a visual bible that keeps characters consistent across more than a hundred panels, in a ligne claire style inspired by Moebius.将 1985 年的冠军赛重构为 Kyprinov 与 Arjan 两个王国之间的战争,每一章都逐步对应一盘真实对局。我撰写故事、设计世界,并通过以“视觉圣经”为核心的 AI 工作流制作每一格画面,在一百多格中保持角色一致,画风为受 Moebius 启发的清线风格。

The Star Knight 01, book cover and world mapECT comic page, Kyprinov by dayECT comic page, the falcon and the patriarchECT comic page, consulting the oracle
ROOM II

Practice策略与传播

What I do for companies beyond the screen: run operations and brands, deliver for studios and agencies, and write the narratives that raise money.屏幕之外我为企业做的事:经营运营与品牌、为工作室与代理机构交付项目、撰写能融资的叙事。

01

Operations & brand leadership运营与品牌管理

Running a company end to end: operations, product, sales channels and the brand that carries them.端到端地经营一家公司:运营、产品、销售渠道,以及承载这一切的品牌。

2023–2026 · Biosurface S.r.l., Turin

BiosurfaceHead of operations & brand for the Italian distributor of Duracryl bio-based flooringDuracryl 生物基地板意大利经销商 · 运营与品牌负责人

Head of operations & brand · operations, technical product, business development, brand运营、技术产品、业务拓展、品牌
20,000 m²
delivered across homes, railway stations, museums, schools, theatres and clinics交付于住宅、火车站、博物馆、学校、剧院与诊所

As the company's main operational lead I set up the operating model, quarterly planning and order-driven forecasting; built the architect, designer and contractor channels from zero; positioned the brand around sustainability in construction and produced the website, sales materials, content, email and paid campaigns. I also built the internal tools (material calculators for the full range, a finance dashboard) and the training programme that grew a network of applicators and agents.作为公司的核心运营负责人,我搭建了运营模式、季度规划与基于订单的预测;从零建立建筑师、设计师与总包渠道;以建筑可持续性为核心定位品牌,并制作网站、销售物料、内容、邮件与付费广告。我还开发了内部工具(全系列材料计算器、财务看板),并设计培训体系,建立起施工与代理网络。

Website (desktop) and a vertical ad for social, both produced in-house.官网(桌面端)与社交媒体竖版广告,均为内部制作。

02

Studio & agency work工作室与代理机构项目

Brand, product and UX delivered for clients, with studios and agencies in Turin.与都灵的工作室和代理机构合作,为客户交付品牌、产品与 UX。

2024 · Libera Brand Building Group, Turin · for FALC S.p.A.

Flower MountainE-commerce UX · from wireframe to the live site电商 UX · 从线框图到上线

UX designer · information architecture, wireframes desktop + mobile, handoff to the agency's design and dev teams信息架构、桌面与移动端线框图、向代理机构设计与开发团队交付

Flower Mountain is a Japanese-Italian sneaker brand (FALC S.p.A.). The brief: a home that sells collections and collaborations with equal weight, and holds up when the merchandising team swaps campaigns every few weeks. I defined the module system, hero, collab strip, style split, product rail, brand story, editorial pairs, and wrote the wireframes for both breakpoints. Toggle to compare the wireframe with what shipped.Flower Mountain 是意日合资的运动鞋品牌(FALC S.p.A.)。课题:一个能同等推介系列与联名、且经得起营销团队每几周更换活动的首页。我定义了模块系统,首屏、联名条、风格分栏、产品栏、品牌故事、编辑配对,并完成两个断点的线框图。切换按钮可对比线框图与上线效果。

Same engagement: UX for Gruppo CNP, Vallè and Fisilia.同一合作中还完成了 Gruppo CNP、Vallè、Fisilia 的 UX。

Scroll the page, the screens follow滚动页面,屏幕内容随之移动
Repstar s.r.l. · for JEX

Ssence · Brand designNaming, logotype and identity system for a vape brand电子雾化品牌的命名、字标与识别系统

Creative director · naming, logo, identity, packaging, applications命名、标志、识别、包装、应用

From a word to a system: the name (sense + essence), an S-shaped mark drawn like a drop of liquid, a palette built on one cyan against black and white, and its applications from packaging and stationery to retail and merchandising.从一个词到一个系统:名称(sense + essence)、如液滴般绘制的 S 形标志、以一种青色对比黑白的色彩体系,以及从包装、办公用品到零售与周边的全部应用。

Ssence identity on building signage
Ssence namingSsence, coverSsence, logo systemSsence, packagingSsence, retailSsence, product line
Repstar s.r.l. · for JEX

Ssence · Product designThree device families, from hand sketch to CMF三条产品线,从手绘草图到 CMF

Product designer · concept, sketches, 3D, rendering, CMF, packaging概念、草图、3D、渲染、CMF、包装

A disposable (L series), a pod system (P series) and a premium pod (S series), each with its own form language and surface texture, one per flavour family. Packaging designed as part of the product, not after it.一次性产品(L 系列)、换弹系统(P 系列)与高端换弹(S 系列),各有独立的造型语言与表面纹理,对应不同口味。包装作为产品的一部分同步设计。

Ssence packaging, three colourways
Ssence L series, strawberrySsence L series, tobaccoSsence L series, mintSsence L series
  • 2016–18StarBoost Torino art directionKey visuals, identity systems and UX for digital platforms: Planet App (smart city control panel, Fortaleza), Wineplan, MyVisto.数字平台的主视觉、识别系统与 UX:Planet App(福塔莱萨智慧城市面板)、Wineplan、MyVisto。Visuals视觉 · Planet App
  • 2022–26Libera Brand Building Group UXWebsite UX for Gruppo CNP, Vallè and Fisilia, and Flower Mountain above.Gruppo CNP、Vallè、Fisilia 的网站 UX,以及上方的 Flower Mountain。Flower Mountain
  • 2022–26Bioarmon research → MVPResearch, concepting and UX through to the MVP prototype for a wellness brand of personalised sound-and-colour listening experiences.为个性化声光聆听体验的健康品牌完成调研、概念与 UX,直至 MVP 原型。bioarmon.com
  • 2022–26GlamLab · Ferrero graphics & renderingGraphic design, rendering and prototyping for Nutella and other Ferrero products.为 Nutella 等 Ferrero 产品提供平面设计、渲染与原型。
03

Investor & brand narrative投资人与品牌叙事

From thesis to deck: structure, copy, data design and visual identity for fundraising and new ventures.从论点到提案:为融资与新业务构建结构、文案、数据设计与视觉识别。

2023 · for Mattia Conte · Turin / Milan / London

Hufo · Human ForcesFundraising narrative for a venture capital initiative风险投资项目的融资叙事

Communication consultant · designer · strategy, copy, data visualisation, identity, deck策略、文案、数据可视化、识别与演示文稿

A 41-slide investor presentation for a fund built around early-stage talent. The work was to turn a founder's conviction into an argument: market data, a manifesto, a positioning model (accelerator · studio · builder), a five-year cycle and a network, in one typographic system with a single red point as the only ornament.为一支围绕早期人才的基金制作 41 页投资人演示。任务是把创始人的信念变成论证:市场数据、宣言、定位模型(加速器 · 工作室 · 孵化)、五年周期与网络,统一在一个排版系统中,唯一的装饰是一个红点。

Hufo, The Human Capital Age
Hufo, success rate dataHufo, slide 7Hufo, slide 13Hufo, slide 21Hufo, slide 22Hufo, slide 23Hufo, slide 24Hufo, slide 25Hufo, slide 28Hufo, slide 29Hufo, slide 31

12 of 41 slides.41 页中的 12 页。

  • 2016Kensho · Sushi Exy service designRestaurant format from brief to P&L: personas, service blueprint, ordering app, physical space, packaging, roadmap.从需求到损益的餐饮业态:用户画像、服务蓝图、点餐应用、空间、包装与路线图。Slides页面
ROOM III

Drive汽车 HMI

Automotive HMI, 2015 → 2022. One case in depth, the Giulia, and six more brands one click away: clusters, head units and companion apps from a mass-market Fiat to a Ferrari concept to an electric taxi system.汽车人机交互,2015 → 2022。深入展示一个案例(Giulia),另外六个品牌一键展开:从大众市场的 Fiat,到 Ferrari 概念,再到电动出租车系统的仪表、车机与配套应用。

2013–2015 · FCA Group, Turin

Alfa Romeo GiuliaAlfa Romeo GiuliaInstrument cluster · infotainment UI仪表盘 · 信息娱乐界面

UX designer · concept to worldwide production从概念到全球量产

Design and development of the graphic interface for the 7-inch TFT cluster and the 6.5/8.8-inch infotainment screen, Alfa's own architecture rather than the group's Uconnect. The brief: glanceable information at speed, a split between physical and digital controls that stays coherent, and a screen that disappears into the instrument panel.负责 7 英寸 TFT 仪表盘与 6.5/8.8 英寸信息娱乐屏的图形界面设计与开发(Alfa 自有架构,而非集团的 Uconnect)。核心课题:高速行驶中一眼可读的信息、物理与数字控制的连贯分工、以及“消失”在仪表台中的屏幕。

Wards 10 Best Interiors 2017 · “The infotainment screen blends neatly into the instrument panel.” | WardsAuto judges“信息娱乐屏与仪表板融为一体。” | WardsAuto 评审
Giulia interior, integrated infotainment screen
Giulia head unit: infotainment menu on the 8.8-inch display with rotary controllerGiulia 7-inch TFT instrument clusterAlfa Romeo Giulia
More automotive work更多汽车项目 Etioca · Ferrari SF90 · Iveco · Maserati · Abarth · Fiat · 2015–2022Etioca · Ferrari SF90 · Iveco · Maserati · Abarth · Fiat · 2015–2022 +
2022 · Freelance · Turin / Barcelona

EtiocaHead unit · cluster · companion app for an electric urban taxi system电动城市出租车系统的车机、仪表与配套应用

UX/UI designer · brief to delivery从需求到交付

One interface system across three surfaces: a driver cluster, a head unit shared with up to seven passengers (seats, charging, stops, points of interest) and a mobile app for accessibility, doors and ramps. The vehicle was unveiled in 2022 and shown in Barcelona in 2023.横跨三个界面的统一系统:驾驶员仪表、最多七名乘客共用的车机(座位、充电、站点、兴趣点)以及用于无障碍、车门与坡道的移动应用。车辆于 2022 年发布,2023 年亮相巴塞罗那。

Etioca head unit: battery, range, navigation and passenger panel
Etioca companion app screens: seats, doors, accessibility
2019 · Notomia s.r.l. · Ferrari Connectivity Contest

Ferrari SF90 “DoubleF”Ferrari SF90 “DoubleF”Connected experience concept: cluster, owner app, wearables互联体验概念:仪表、车主应用、可穿戴设备

Product designer · concept, UX, visual design, pitch deck概念、UX、视觉设计与提案

Contest entry for Ferrari's connectivity brief. Target analysis (collectors, pilots, lovers) → three feature families: profile assessments and challenges in the cluster, points, rewards and shop in the app, in-ear sound control and drone “see the invisible” as human extensions. Built the concept and the full presentation with a team of six.Ferrari 互联课题的参赛方案。目标分析(收藏家、赛道手、爱好者)→ 三组功能:仪表中的个人评估与挑战,应用内的积分、奖励与商店,以及入耳式声音控制与无人机“看见看不见的”作为人体延伸。与六人团队共同完成概念与全套演示。

Ferrari SF90 concept cluster with challenge mode
DoubleF concept, emotional loading, app screenDoubleF, in-ear sound controlDoubleF, target analysisDoubleF conceptDoubleF, fun & comfort, clusterDoubleF, closing
2021 · Freelance

Iveco Eurocargo · StralisDigital cluster for heavy vehicles重型车辆数字仪表

UX/UI designer

Two driving contexts, one layout: highway with adaptive cruise and lane data, and urban with vulnerable-road-user warnings. Priority went to speed-limit, distance and warning hierarchy over decoration.两种驾驶场景,一套布局:高速(自适应巡航与车道信息)与城市(弱势道路使用者警示)。限速、车距与警示的层级优先于装饰。

Iveco cluster, highway with ADAS
Iveco cluster, urban pedestrian warning
Earlier · FCA Group, 2015 · infotainment & clusters更早 · FCA 集团,2015 · 信息娱乐与仪表
Maserati Levante infotainment
Maserati Levante, infotainment
Abarth 124 cluster
Abarth 124, cluster
Fiat Tipo cluster
Fiat Tipo, cluster
Fiat 500 infotainment
Fiat 500, infotainment
ROOM IV

Teach教学

Eight years in classrooms and company workshops, alongside practice, visual design, interface prototyping and automotive interaction design for design schools, a technical institute and corporate teams.与实践并行的八年教学:在设计学院、高等技术学院与企业团队中讲授视觉设计、界面原型与汽车交互设计。

Gionata Fronduti teaching the UX design process to a class
ITS ICT Piemonte
2021–2025

ITS ICT Piemonte

Professor · Visual & graphic design教授 · 视觉与平面设计

Fundamentals of visual design, Photoshop and Illustrator, digital interface prototyping in Figma, for a higher technical institute training ICT and digital professionals in Piedmont.视觉设计基础、Photoshop 与 Illustrator、Figma 数字界面原型,面向皮埃蒙特 ICT 与数字人才的高等技术学院。

its-ictpiemonte.it
IED Istituto Europeo di Design
2021–2023

IED · Istituto Europeo di Design

Professor · Interaction design for transportation教授 · 交通工具交互设计

Managing the design of automotive digital interfaces through every phase, from sketch to final visualisation, interiors and exteriors, within user-needs and safety constraints.汽车数字界面设计的全流程管理,从草图到最终可视化,涵盖内外饰,兼顾用户需求与安全约束。

ied.edu
Kinetikon
2022–2025

Kinetikon

Corporate trainer · UX/UI design企业培训师 · UX/UI 设计

Hands-on workshops for companies and SMEs: a creative-to-functional UX/UI method applied to their own product challenges.面向企业与中小企业的实战工作坊:将从创意到功能的 UX/UI 方法应用于其真实产品课题。

kinetikon.com
Politecnico di Torino
2008–2012

Politecnico di Torino

Teaching assistant · Descriptive geometry助教 · 画法几何

Assistant to Prof. Ursula Zich in Basic and Application of Descriptive Geometry: lesson planning, tutoring, exam scheduling and evaluation.协助 Ursula Zich 教授讲授《画法几何基础与应用》:课程规划、学生辅导、考试安排与评阅。

polito.it
ROOM V

About & contact关于与联系

Industrial designer by training (Politecnico di Torino, highest honours), UX designer by trade, founder by temperament. Based in Shenzhen since October 2026.工业设计科班出身(都灵理工大学,最高荣誉),以 UX 为业,以创业为性情。2026 年 10 月起常驻深圳。

Gionata Fronduti

I lead the stretch between an idea and a product people can hold: brand, interface, object and the campaign that sells it. And I do it with my hands on the work.我负责从想法到可以握在手中的产品之间的那段路:品牌、界面、实物,以及卖出它的活动。并且亲自动手。

Twelve years across automotive HMI (FCA, Ferrari, Iveco, Etioca) and consumer hardware (three startups, three funded Kickstarters, manufacturing in China), plus three years running operations and brand for a building-materials company. I have worked with teams in Italy, the UK, the Netherlands and China.十二年汽车 HMI(FCA、Ferrari、Iveco、Etioca)与消费硬件经验(三家初创、三次成功众筹、中国制造),另有三年负责一家建材公司的运营与品牌。曾与意大利、英国、荷兰和中国的团队合作。

Software tools软件工具
Figma · Adobe CC · Microsoft 365
AI toolsAI 工具
Claude · ChatGPT · Seedance · Hailuo · ComfyUI

Italian native, professional English, learning Mandarin.意大利语母语,专业英语,正在学习中文。

Enquiries联系

Email
jhc.des@gmail.com
Phone / WeChat
+86 189 2644 8915
CV
English + 中文 · PDF中英双语 PDF
View查看
Location所在地
Shenzhen, Guangdong · Turin, Italy广东深圳 · 意大利都灵

Available for on-site interviews in Shenzhen, Guangzhou and Hong Kong.可在深圳、广州、香港参加现场面试。

Full list of works, by year全部作品,按年份+
2026The Epic Chess TrilogyPersonal transmedia project, art direction, AI image workflow, 100+ panels个人跨媒体项目,艺术指导、AI 图像工作流、100 余幅画面
2023–26BiosurfaceHead of operations & brand运营与品牌负责人biosurface.it
2023Hufo · Human ForcesInvestor narrative, identity, deck投资人叙事、识别、演示Slides
2022–26BioarmonResearch → UX → MVP调研 → UX → MVPSite
2022EtiocaHead unit, cluster, companion app车机、仪表、配套应用Press
2022HandsoCo-founder, €226,192, 5,298 backers联合创始人,€226,192,5,298 位支持者Kickstarter
2022–26Libera BBGUX, Gruppo CNP, Vallè, Flower Mountain, FisiliaUX · Gruppo CNP、Vallè、Flower Mountain、Fisilia
2022–26GlamLab · FerreroGraphics, rendering, prototyping平面、渲染、原型
2021Iveco Eurocargo · StralisDigital cluster数字仪表Room III
2019Ferrari SF90 · DoubleFConnectivity concept, Notomia互联概念,NotomiaSlides
2019Colibry · MakuakeJapan campaign, ¥10,008,882, 998 backers日本众筹,¥10,008,882,998 位支持者Makuake
2017StarsliderCo-founder, €75,225 on Kickstarter联合创始人,Kickstarter €75,225Kickstarter
2017Planet App · Planet Smart CitySmart-city control panel, Fortaleza (StarBoost)智慧城市控制面板,福塔莱萨(StarBoost)App Store
2016–18StarBoost TorinoArt director, Wineplan, MyVisto, key visuals艺术总监,Wineplan、MyVisto、主视觉Visuals
2016Colibry · KickstarterCo-founder, €88,695 · 1,540 backers联合创始人,€88,695 · 1,540 位支持者Kickstarter
2016Kensho · Sushi ExyRestaurant format, service design餐饮业态,服务设计Slides
2016Ssence / JEXNaming, identity, product design命名、识别、产品设计Gallery
2015Maserati · Abarth · FiatInfotainment & clusters, FCA信息娱乐与仪表,FCARoom III
2013–15Alfa Romeo GiuliaCluster & infotainment UI, Wards 10 Best Interiors 2017仪表与信息娱乐界面,Wards 十佳内饰 2017Case
2013–17RepstarCo-founder, design, prototyping, digital manufacturing联合创始人,设计、原型、数字制造Gust
2012–13ProRail · WAIT.THINK!MediaLAB Amsterdam, platform screens + app prototypeMediaLAB 阿姆斯特丹,站台屏幕与应用原型INC